Copilot Checkout is an integrated feature that kicks in when consumers make an inquiry or request a product suggestion.
Copilot Checkout, a new AI-powered shopping experience for Microsoft’s chatbot that enables customers to make purchases directly from the chat window, was unveiled on Thursday. With this release, the Redmond-based IT behemoth has joined the growing trend of AI shopping tools like OpenAI, Google, and Perplexity. Despite being a latecomer to this market, the internet behemoth has already established alliances with Stripe, PayPal, and Shopify. Notably, the business introduced Copilot shopping capabilities for the Edge browser in November.
Microsoft Introduces Copilot Checkout
The tech behemoth revealed and described the new Copilot AI shopping experience in a blog post. Currently accessible on the chatbot’s website in the United States, a wider deployment across more areas and interfaces is anticipated in the near future. Additionally, Microsoft has made an application available to merchants that want to use Stripe or PayPal to onboard the experience. For present, Copilot allows qualified users to search for and buy items listed on Shopify.
Claiming that “journeys that include Copilot led to 53 percent more purchases within 30 minutes of interaction compared to those without” and “when shopping intent is present, journeys with Copilot are 194 percent more likely to result in a purchase,” the company markets the new feature as a “conversation to conversion” tool.
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The experience is simple for the final user. They can compose a prompt regarding a product they have in mind or would need ideas for using Copilot’s online client. Users will see a purchase option once the chatbot recommends items, which are presently limited to those listed on Shopify. A new pop-up window to finalize the transaction and make the payment will open when you tap the option. The order details, delivery information, and a link to follow the delivery will then be sent to them.
It’s interesting to note that Microsoft says it will not handle the transaction, the customer data, or the merchant’s post-purchase connection even if it has enabled the shopping experience on its interface. At the moment of the transaction, it will provide the pertinent information. This was probably done to prevent a scenario similar to that of Perplexity, which received a cease-and-desist letter from Amazon for deteriorating user experience and undermining confidence.
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